January 13, 2026

Harper kicked off the HIT ME HARD AND SOFT campaign by adding Billie Eilish’s 110m+ followers to her close friends list on Instagram, netting 10m new followers in a week. From there, the fan connection deepened—voice memos for each city, BTS clips like the 67m-view “WILDFLOWER” moment and sold-out crowds singing every adlib. She’s now spearheading the digital push for Eilish’s tour film with Paramount (due 3/20) and working on debut albums from Waylon Wyatt and Brenn!. Harper’s into pickleball and Topgolf. We’re into napping on the couch.

For Groom, nothing beats seeing the organic brand partnerships she’s cultivated hit the real world. Some of her proudest moments include The War and Treaty x Ozempic ad, which aired everywhere from March Madness to College Gameday, and the Johnny Cash x Nashville SC collab, which transformed the club’s away kit for two years and culminated in 20k fans wearing black at the season opener. Presently, she’s rolling out the second chapter of Noah Kahan x Culture Pop. A lifelong ballerina, Groom still takes adult ballet classes. We once joined 24 Hour Fitness but never went.

From growing up on a multigenerational Wisconsin dairy farm to launching Mike Shinoda’s “Already Over” inside a Beat Saber campaign, Marty’s come a long way. She’s been on a sync hot streak since, pairing Cassandra Coleman’s “Bite My Tongue” and Teddy Swims’ “You’ve Got Another Thing Coming” with Netflix’s Nobody Wants This and linking Lydia Night with video game Super Strike for in-game, marketing and partnership campaigns. Marty is the first in her family to work in entertainment and doesn’t see herself going back (although she misses the cheese).

Before leading strategy for a global indie powerhouse, Rose heard his own composition play in a packed theater—just before Believer premiered and a few seats away from the film’s subject and frontman, Imagine Dragons’ Dan Reynolds. At Merlin he’s spearheading Merlin Connect, a hub helping tech startups license indie music with ease. Recent wins include discovery platform Nina Protocol and a responsible AI collab with ElevenLabs. Rose holds a master’s in songwriting and still writes for musical theater. We can’t hold a tune at karaoke.