May 5, 2025
Daniel Rojas
Head of Marketing, US Latin, Virgin Music Group
Rojas helped lead the global push behind Carín León’s Grammy-winning Boca Chueca, Vol. 1, later watching fans scream lyrics at a sold-out BMO Stadium. He helped turn Bryan Martinez into a belicumbia trailblazer with the viral “MINIMI,” worked with Juan Gabriel’s family to launch a branded Viva Aerobus plane tied to Méxxico Es Todo and helped bring Grupo Firme and Demi Lovato’s “Chula” to life in Austin. He’s now rolling out Nicky Jam’s Sunshine, more heat from Martinez and new albums from Leon and Pepe Aguilar. Back at USC, Rojas hosted a KXSC radio show. We never went to class.
Nicole Sardi
Manager, Marketing & Tour Marketing, AWAL
Sardi once orchestrated a Zoom call between an artist and Freddy Krueger himself—Robert Englund—for a chilling album teaser voiceover campaign. She cut her teeth running box office at The Lyric Oxford, catching Mac Miller and HARDY along the way. Now based in L.A. with AWAL, she’s building the tour marketing division and working with JPEGMAFIA, Hitkidd, Angie McMahon and more. Logic’s memoir This Bright Future includes a shoutout to Sardi and her twin, who yelled lyrics so loud it sparked his first “oh my God” moment. Most people yell at us, not for us.
Owen Hynes
Manager, Tour Marketing, Wasserman Music
From turning MSG into a club with John Summit and Dom Dolla, to helping Fred again.. rise from intimate rooms to stadiums—selling out L.A.’s Coliseum in a week—Hynes has been at the center of some of dance music’s biggest moments. He also drove strategy for ISOKNOCK’s first NITEHARTS festival in San Diego, selling 30k tickets. Lately, he’s been behind Jamie xx’s In Waves tour, Summit’s sold-out run in Australia (~30k tickets) and Four Tet’s two-day NYC’s Under the K Bridge takeover and more. Having grown up in the U.K., Hynes is a diehard Liverpool FC fan. Definitely not a fan of us.
Daniela Molina
Director, Artist Relations & Strategy, Warner Music Latina
Molina helped reimagine reggaeton for the symphony hall—and took it to late-night TV. She led the creative strategy behind SINFÓNICO, a Yandel concert-turned-album with 80 live musicians that toured the U.S. and Puerto Rico before landing on Jimmy Fallon. Now she’s designing the concept and marketing strategy for Myke Towers’ next album, a blend of streetwise lyricism and global ambition. Before shaping Latin music’s future, Molina danced Colombian folklore and sang in her church choir—rhythm and range were always part of the plan. You mean you can plan your career?
Daniel Schultz
Senior Director, A&R, RCA Records
Schultz has racked up pinch-me moments—from seeing Teezo Touchdown rock stages with Tyler, the Creator and Travis Scott to hearing a London crowd scream back every word during Teezo’s headline show. Now, he’s in rollout mode for Sleep Token’s Even in Arcadia (out 5/9) ahead of their sold-out arena tour, with fresh drops coming from Teezo and Eem Triplin, who’s touring behind his DJ Dahi-produced debut Melody of a Memory. Schultz used to play piano, clarinet and sax. Our musical talents are limited to the triangle.
Anastasiya Muravyeva
Director of Marketing, Framework, Sound, Spotlight
Muravyeva didn’t have to travel far for one of her favorite career moments—just two blocks from her apartment to Framework’s massive Hollywood & Vine street takeover, where 10,000 fans welcomed Michael Bibi back to L.A. The Framework team is currently cooking up an anniversary bash tied to the long-awaited return of one of her favorite labels, alongside other initiatives for Framework and Hollywood hotspots Sound and Spotlight. Off the clock, she wields her title as a former NJ state fencing champ to keep us all at a respectful distance.
Steve Brudzewski
Co-founder/Chief Business Development Officer, Top Drawer Merch
When it comes to music and branding, Brudzewski has worked with the likes of ILLENIUM, Kaskade, Becky G, UMG, Red Bull, Casamigos and more—but he’ll never forget booking DJ Carl Cox for a sunset-to-sunrise experience on a vintage pirate ship in Hawaii. More recently, Steve locked in a global partnership with Coca-Cola to support live events (including activations at Dubai’s Coca-Cola Arena) and helped ink an exclusive merch deal between Top Drawer and TikTok. Brudzewski dominates any ping-pong table he walks up to—which is rude, frankly.
Cheyenne Beam
Director of Public Relations, Audible Treats
Beam once had vegan Thanksgiving with Erykah Badu—who, years earlier, spoke to his middle school class about manifestation. Full circle moment, to say the least. Now at Audible Treats, he’s gearing up for Key Glock’s tour, which kicks off 5/21 in Oklahoma and wraps 6/30 in Vegas, and new drops from Nija and JayDon this month. He’s still riding the high of joining the AT fam and all that’s ahead. Beam is the oldest of 30+ grandkids, all of whom are lucky to have never been in a room with us.