Streaming

YouTube Data Returning to Billboard Charts in 2027

November 9, 2026

YouTube is heading back to the Billboard charts. The platform’s global head of music, Lyor Cohen, announced Monday that YouTube will resume providing streaming data to Billboard in 2027, following the publication’s decision to narrow the weighting gap between paid-subscription and ad-supported streams.

“Billboard’s new methodology better reflects how fans engage with music today across both subscription and ad-supported services,” Cohen wrote in an update to the blog post that announced YouTube’s withdrawal in December.

The reversal follows Billboard’s announcement Monday that it will move to a 1:1.5 ratio for paid and ad-supported streams, respectively, from the previous 1:2.5 formula. The revised methodology takes effect Jan. 1.

Under the new system, 1,000 paid on-demand official audio and video streams or 1,500 ad-supported streams will equal one album consumption unit on the Billboard 200, compared with 2,500 ad-supported streams under the outgoing formula. One album sale or 10 individual track sales will continue to equal one album consumption unit.

YouTube stopped supplying data to Billboard after the company introduced the 1:2.5 weighting, arguing that the formula undervalued the engagement of fans using its ad-supported service. YouTube data disappeared beginning with the charts dated Jan. 31, 2026. The dispute marked a major break in a relationship that began in 2013, when Billboard first incorporated YouTube streams into its song charts; the platform's data was added to the Billboard 200 in 2019.

It was also in 2019 that Billboard first began weighting paid streams more heavily than ad-supported plays, citing differences in consumer access, engagement and the revenue generated by each model. The new formula does not make the two categories equal, for which YouTube had originally advocated, but it does reduce the disparity that prompted the split.