TIKTOK DETAILS DISCOVERY STATS IN IMPACT REPORT

TikTok continues to be a dominant factor in music discovery, monetization and chart impact, the particulars of which can be found in the company's Music Impact Report, prepared in collaboration with Luminate.

"TikTok's role as a driver of music discovery and artist success is already well known. However, Luminate's report goes even further in laying out the many ways in which TikTok and its community of highly engaged and high-spending music fans are proven to drive incremental revenues, chart success and added value to artists and the music industry," said Ole Obermann, the company's global head of Music Business Development.

Per Obermann, TikTok's Add to Music App feature, which was launched last year, has generated more than 1b track saves and untold billons of streams. "It is already positively influencing artist success and chart placements, and the most exciting thing is that we are just getting started," he said.

Click here to peruse the 33-page report, highlights of which include:

TikTok Drives Music Discovery

• U.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video user.

TikTok Generates Value Off-Platform

• U.S. music listeners who use TikTok are 68% more likely to use a paid-for music-streaming subscription than the U.S. general population.
• TikTok's Add to Music App feature has generated more than one billion track saves since its rollout in 2024.
• TikTok users in the U.S. spend 46% more money on music each month than the average U.S. music listener.

TikTok Attracts High-Spending Music Super-Fans

• U.S. music super-fans are almost twice as likely to be on TikTok.
• U.S. music super-fans on TikTok spend more money on music than the average U.S. music super-fan.

TikTok Positively Impacts Music Streams

• TikTok-correlated artists experience higher growth in their on-demand streaming versus artists whose TikTok engagement is less related to streaming volumes. On average, TikTok-correlated artists see an 11% week-over-week streaming growth rate compared to 3% for other artists.
• TikTok total views are significantly related to streaming volumes for 96% of artists analyzed.

TikTok Impacts Chart Success

• 84% of all songs that entered the Billboard Global 200 this year "went viral" (i.e., had a period of high engagement) on TikTok beforehand.