FONO Inks Sonoran Standout Xavier Flores

FONO Legal Affairs Manager Sergio Gutierrez, FONO MX A&R Director Jorge Loayzat, Xavier Flores and manager Erick Flores.

UMG’s FONO has announced the signing of Hermosillo, Sonora standout Xavier Flores. The regional Mexican singer-songwriter is riding momentum on the independent circuit, following a string of consecutive successful singles and live shows.

“For me, signing with FONO is one of the most significant moments in my career,” said Flores. “I feel it will be a major turning point for my project. I’m very proud of everything we achieved as an independent artist, but today I know we’re in the right place.”

FONO U.S./Mexico MD Antonio Silva added: “Xavier signing with FONO represents a key strategic alliance. This is a project that has demonstrated real traction, consistency in its development and a strong proposal within the market. At FONO, we will focus our infrastructure, resources, and network on scaling his reach, strengthening his positioning, and maximizing his potential in key markets.”

Flores is working to release new music very soon.