Ty Dolla $ign, Sexyy Red, Ski Mask the Slump God and Happy Days star Henry "The Fonz" Winkler will appear in the 2026 Live Nation Productions/American High film Rolling Loud, starring Owen Wilson and Matt Rife.

The picture began shooting last December at Rolling Loud Miami, during which Wilson stunned fans by coming onstage in character during Travis Scott's set. Studio production is ongoing in Atlanta.

Inspired by the true story of its writer-director, Jeremy Garelick (The Break-Up, The Hangover, The Wedding Ringer), Rolling Loud depicts an overprotective father (Wilson) sneaking his 13-year-old son into the festival. Chaos ensues as they navigate the unhinged crowd, overzealous security and their own interpersonal dynamics.

UTA Independent Film Group has the worldwide rights to Rolling Loud. Its executive producers include Live Nation Productions' Ryan Kroft and Michael Rapino, Insomniac's Pasquale Rotella and Rolling Loud co-founders Matt Zingler and Tariq Cherif.

Sexyy Red and Ski Mask the Slump God will perform at Rolling Loud California, 3/15-16 at Hollywood Park in Inglewood, alongside headliners A$AP Rocky, Playboi Carti and Peso Pluma. Tickets are available here.

In related news, Rapino smacked a jukebox at Al's Diner, causing it to play a recording of his killer Q1 fiscal results. He further commented, "Ayyyyyyy."