Digital-promo and viral-marketing company The Trenches has entered into an exclusive agreement with REPUBLIC Corps Collective to work on campaigns for artists signed to Republic, Mercury, Island and Def Jam.

The deal builds off a long-standing relationship of digital campaigns for Noah Kahan, Post Malone, Wyatt Flores and Conan Gray. Founded in 2020 by Tom LaScola, The Trenches says their work with Kahan helped drive his TikTok followers to 2.6m.

REPUBLIC and The Trenches are also launching Trenches Records, "an incubator that exists at the intersection between culture and data for artists as identified by the team, within the REPUBLIC Corps Collective system."

Showing off a variety of black outerwear and white sneakers above are Mercury EVP Alex Coslov, REPUBLIC founder/Vice Chairman Avery Lipman, LaScola, REPUBLIC founder/Chairman Monte Lipman and REPUBLIC Corps Collective President/COO Jim Roppo.