New & Developing Q2 2025

Ado (Universal Music Japan/Geffen)

April 23, 2025
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WHAT IT IS

Japanese utaite star Ado performs live from behind a screen, revealing only her silhouette. Her breakout hit “Usseewa” became the sixth-fastest Japanese song to hit 100m streams, topping the Japan Hot 100. The 22-year-old’s debut album Kyougen hit #1, and “New Genesis” became the first Japanese song to top Apple Music’s Top 100 Global. Her 2024 Wish World Tour drew 70k+ fans across 14 cities, with sold-out U.S. dates in NYC, Chicago, L.A. and Austin. She also became the first solo female to headline Japan’s National Stadium.

INTERNET

10.8b+ streams; 2.7b Spotify streams, 6.7m+ monthly listeners; 5.7m+ followers; 4.1b+ YouTube views; two platinum albums, two gold albums, three triple-platinum singles, two 2X platinum singles, five platinum singles, six gold singles in Japan; “Usseewa” surpassed 100m views; Kyougen debuted #1 across multiple Japanese charts; “New Genesis” broke global records

RowDetails
ALBUM

Ado’s Best Adobum

RELEASE DATE

4/9

SINGLE

“ROCKSTAR”

TV

“Kura Kura” used as the opening theme for Spy × Family Season 2 (2023)

LIVE

Hibana World Tour covering 30+ cities across Asia, EU, N.A. and Latin America; sold-out U.S. shows include Prudential Center and Crypto.com Arena

PRESS

GRAMMY.com, NME, more

BOOKING

John Pantle/ONE FIINIX

MANAGEMENT

Yuka Endo/Cloud Nine