NEW & DEVELOPING

Golden Cats (Not A Label/AWAL)

November 9, 2026

WHAT IT IS: The enigmatic duo behind Golden Cats has quietly built a following around a world that feels equal parts rock band, internet mythology and cultural phenomenon. Their fans, the “Kittens,” trade in the band’s lore, embrace its characters and show up to shows in full-body cat costumes, while the duo takes the stage in cat ski masks of their own, blurring the line between anonymity and spectacle. The music is entirely self-produced—think the immersive world-building of Twenty One Pilots meetinag the hooks of Paramore, with an instinct for pop that suggests ambitions well beyond the indie scene—and every track arrives twice, in a “light” version that runs bright and cinematic and a “shadow” one that goes darker and more atmospheric. More than 30m streams have followed.

ALBUM: Golden Cats

RELEASE DATE: Oct. 30

SINGLE: “Sheer”

LIVE: Supported Sub Urban on The Bell Tolls 2026 North American tour

INTERNET: 30m+ career streams in their first year; 5m+ video views; 200k+ social audience; 1.3m+ TikTok likes; 640k+ monthly Spotify listeners; added to Spotify playlists such as New Music Friday, All New Indie, Singled Out, Levitate, more

PRESS: Earmilk, Ladygunn

BOOKING: Marissa Smith/UTA

PUBLISHING: Self-published

MANAGEMENT: Ethan Curtis/Plush Management