On the Cover: SIENNA SPIRO

Capitol pop chanteuse SIENNA SPIRO pinged the radar hard with her first hit, “Die on This Hill” (which has amassed more than 700m global Spotify streams), and her latest, “Great Expectation,” presently sits in the DSP’s global Top 25. Her album Visitor has racked up 854k in ATD.

This, combined with a big BRITs win, a Best New Artist VMA statuette and splashy on-air performances, has cranked up the Grammy buzz on the London-bred siren to deafening levels. The Miriam Maslin-managed star channels ’60s grandeur with her sound and style, tempering her elegance with soulful grit—and when she belts, she raises the roof. Assuming SIENNA earns the BNA nom she so richly deserves, we fully expect that she’ll have a breakthrough moment on the show. But if her “Expectation” was that she’d get out of this HITS cover appearance, we’re sorry to disappoint.

SPIRO is one of two huge new-artist stories issuing from the Tower, the other, of course, being ADÉLA, who was also inked by label President Lillia Parsa. The pink-haired phenom, who’s managed by Brandon Creed’s Good World, has two giants in the Spot’s U.S. Top 5, “Nicole Kidman” (255m worldwide streams on the platform) and “Ain’t in LA” (307m). ADÉLA appeared on our cover early last month, so she’s probably over it by now.