The Live100: Desiree Perez and Jay Brown

Roc Nation bosses Desiree Perez and Jay Brown, along with founder JAŸ-Z, have become a titanic force not only in the business but in the larger culture.

The behemoth’s management clients in music include Rihanna, Lil Uzi Vert (whose “What You Saying” is due for Grammy love), Megan Thee Stallion, Alicia Keys, A$AP Rocky, Christina Aguilera, Fat Joe, The Lox and John Legend.

Since partnering with the NFL in 2019, Roc Nation has executive produced the Super Bowl halftime show, shaping the cultural conversation with bold performer choices—most recently JAŸ-Z himself, who will headline SB LXI. Bad Bunny’s 2026 halftime performance earned seven Emmy Awards, drew more than 4.1 billion views and at least as many social impressions, and sparked a massive surge in streams across DSPs. The event rocked the world as the first-ever halftime performance entirely in Spanish and was a moment of intense pride for Puerto Ricans at home and in the diaspora.

It’s also worth recalling that RN’s 2022 halftime show at SoFi Stadium was the first to focus entirely on hip-hop, bringing together Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar as well as surprise guests 50 Cent and Anderson .Paak for an explosive, joyous segment that underscored how an insurrectionary genre—which upon its emergence terrified the establishment—had captured the mainstream.

2026 is the year of JAŸ-Z30, celebrating the 30th anniversary of his landmark Reasonable Doubt album. He became the first act to sell out three consecutive Yankee Stadiums, amassing the biggest crowd in the storied ballpark’s history on night one—and breaking that record the following night with 45k+. Guest performers at the shows included Beyoncé, Eminem, Rihanna, USHER, Alicia Keys, Nas, Pharrell Williams and Slick Rick. Giant sold-out showings in London (with a Fugees reunion), Paris and L.A.’s SoFi followed.

The Roc Nation team orchestrated ultracool product drops (earning a vinyl-chart #1 with Doubt), imaginative pop-ups, immersive promotions, a stunning online archive and even a JZ-themed New York Public Library card to raise awareness. A Rick Rubin-hosted HBO docuseries, JAŸ-Z in 8, further cemented his legendary status. Press coverage was typically insane, including a GQ cover story/interview. iHeartRadio aired his Rock & Roll Hall of Fame induction speech and broadcast Reasonable Doubt in full on the anniversary. The Super Bowl announcement was the cherry on the sundae.

Management client A$AP Rocky had a banner year, scoring sales and big acclaim with the #1 AWGE/A$AP Worldwide/RCA album Don’t Be Dumb (which engendered no small amount of Grammy buzz) and mounting his first headlining tour since 2019. That trek sold out an eye-popping 60 arenas in North America, the U.K. and Europe; Rocky, with a 40+ song setlist and no support acts, dazzled with three arena shows in the U.K. and four in Germany, with a 15k average per venue. He also drew 20k+ at I-DAYS in Milan.

Next up: Lil Uzi Vert and Megan Thee Stallion, who is preparing for what insiders predict will be a stellar 2027.