WML SIGNS W SOUND COLLABORATOR WESTCOL
Westcol manager Carlos Vidal, Westcol, WML Managing Director Roberto Andrade Dirak and Big Ligas' Kristoman (photo courtesy of WML)
Warner Music Latina has signed livestreamer/gaming influencer Westcol, whose collaboration with producer-songwriter Ovy on the Drums, W Sound, has landed multiple hits on global charts, including the smash "La Plena."
The song, a collab featuring Ovy, Westcol and Beéle, reached new heights on 3/17, climbing to #24 on the Spot's global chart. It's #1 in seven countries, including Spain and Colombia, home to Westcol—who has 1.8m followers on video livestreaming platform Kick—Ovy and Beéle.
W Sound has amassed 230m+ streams and 10m monthly listeners in just six months. The collective previously landed "Soltera," featuring Colombian artist Blessd, on Spotify's worldwide Top 200.
"Westcol represents the intersection of content creation and music in the digital era," said WML Managing Director Roberto Andrade Dirak. "This partnership isn’t just about signing an artist—it’s about redefining how music is discovered, experienced and monetized in a world where digital-native talent wields unparalleled influence.”
Experience "La Plena" below.