Monotone's John Picard

What’s the single biggest change in a manager’s responsibilities since you started in the biz?

Great managers do far more than oversee operations or delegate tasks. They’re constantly finding a new edge for their artists in an ever-shifting technological and cultural landscape. On a more practical level, it means looking after artists’ physical and mental health, having ongoing conversations about their goals and long-term vision and tailoring strategy to each artist’s unique place in the culture.

Name a manager not in your company whom you admire.

I had the privilege of working with Brett Williams at Monotone for nine years. He’s now at AEG, booking some incredible tours, but he’s remained a mentor and friend to me over the years.

What’s the best piece of advice you’ve ever received?

When I interviewed with Ian Montone at 22—fresh out of college and eager to break into management—he told me something I’ve never forgotten: Artist management is a service business. He said, “If an artist is on tour in Europe and can’t find their favorite pickles, we’ll fly a jar out to them.” It was a small comment, but it captured the ethos of our company and of great managers.