MDDN's Adam Friedman

What’s the single biggest change in a manager’s responsibilities since you started in the biz?

As distribution models and partnerships have evolved in recent years, the onus on artists and their managers to ideate and lead strategic and creative marketing has continued to broaden in scope.

Describe your all-time-favorite photo, memento or tchotchke from your job.

My backstage pass from the 2022 Taylor Hawkins tribute concert at Wembley. Taylor was an immeasurable talent, and those artists who came together to celebrate his life were a true testament to the man.

What’s the best piece of advice you’ve ever received?

"God is in the details.” Ben Berkman liked to say this, and it was further impressed upon me by James Diener.