10th Street's Ian Dietrich

What was the first concert you ever attended?

Blink-182, The Mark, Tom and Travis Show tour, Blossom Music Center, Cleveland, in 2000. My appreciation for a well-timed and crude joke remains high to this day.

What’s the single biggest change in a manager’s responsibilities since you started in the biz?

There’s no off cycle—the demand for consistent, engaging marketing keeps even the best managers balancing creativity and execution at all times.

Name a manager not in your company whom you admire.

Shep Gordon. Master innovator and ultimate storyteller.

Describe your all-time-favorite photo, memento or tchotchke from your job.

The Public Education Lifesaver’s Award from the American Foundation for Suicide Prevention, and a Clio Award from our 2024 campaign on Papa Roach and Carrie Underwood’s “Leave a Light on (Talk Away the Dark).” Together, the artists have donated over $500k and pledged their royalties from the song in perpetuity to the AFSP, and their mission to save lives and bring hope to those affected by suicide. It’s the most meaningful campaign I’ve ever been part of.