Epic Promotions: Wilks and Ibañez Get Elevated

Epic Records has promoted Ayanna Wilks to SVP, head of publicity and Tina Ibañez to SVP, creative and content. Both will report to Epic CEO/Chairman Ezekiel Lewis. Wilks will continue to be based out of the L.A. offices, while Ibañez will remain in New York.

“Great artists need partners who can tell their story and build their world,” Lewis said. “Ayanna and Tina do both at the highest level. Ayanna understands how to shape an artist’s narrative and connect it to the culture, and Tina has a rare gift for turning an artist’s vision into something you can see and feel. Together, they’ve helped define what Epic stands for. As we invest in the next generation of Epic talent, they’re exactly the leaders I want building it with us.”

Wilks, a communications exec with more than 15 years of experience, joined Epic in 2019 as senior director of publicity and rose to VP before stepping into her new role. She’ll now run publicity for Epic’s entire roster, which includes Sade, Future, André 3000, Travis Scott, Fiona Apple, Meghan Trainor, Lamb of God, Sara Bareilles, DDG and Coi Leray.

Ibañez, who previously worked at Sony Music, joined Epic in 2021, where she built the visual identity for Tyla’s 2024 debut album and facilitated her brand collaborations with Stanley and Bratz, and helped shape Zara Larsson’s 2025 Midnight Sun rebranding. She’s also executed creative strategy for André 3000, Trainor, Apple, 21 Savage, Mariah the Scientist, Madison Beer, Leray and Tori Kelly.