A Grande Affair: Spotify Puts the petal to the Metal
New York’s Penn Plaza
Spotify is on the move. Beginning today, Ariana Grande fans will get to see some of the Republic singer’s favorite lyrics from her upcoming album, petal, on billboards in New York, Los Angeles, Mexico City and São Paulo courtesy of the streaming company.
Selections include “society desperate for remedy empathy fix this reality” at New York’s Penn Plaza, “grab me like my life is on the line” at Los Angeles’ The Reef and “once you express yourself i can become so aquatic” in São Paulo. Mexico City is the only location that gets two lines: “good luck on your way to hell oh well” and “good things can replace dysfunction, obsession; thanks, but i’ll see you right out.”
petal, the follow-up to 2024’s Eternal Sunshine, arrives July 31. Once it drops, fans can immediately follow along to the lyrics, which will be available on mobile for all Spotify users. Data for the most viewed and shared lyrics from the album will be shared at a later date. Pre-save the album on Spotify here. We hear she’s working on a remix to “hate that i made you love me” called “love that you made me hate you” dedicated solely to HITS.
Los Angeles’ The Reef