Madison Beer Shuts Down iHeartMedia HQ for locket Livestream
From left, iHeartRadio influencer Maxwell, EVP Global Music Marketing Alissa Pollack, Director Artist Relations Natasha Lees, Z100 PD/CHR Brand Manager Mark Adams and SVP Artist Relations Marissa Morris, the artist, and TikTok PGC LIVE Producer Nick Chen; at right, back row, Epic SVP Promotion Scott Dimig, Full Stop Management's Maria Chon and iHeartRadio SVP Production & Development Bart Peters; second row, TikTok Head of Programming & Marketing Sunny He, PGC LIVE Producer Linda Zheng and Head of Operations for PGC LIVE J.K., and Epic SVP Marketing Margeaux Watson; front row, Epic National Director of Promotion Stephanie Broad Pilla and VP Digital Marketing Shannon Mingal
iHeartMedia hosted the "iHeartRadio Album Preview with Madison Beer" last night to promote her new album, locket (Sing It Loud/Epic), out today.
The event streamed live on TikTok from iHeartMedia’s HQ in New York and was broadcast on iHeartRadio's CHR stations. It was the first livestream collaboration between iHeartRadio and the video-sharing platform. Fans were treated to a first listen of the album and a Q&A with Beer.
Several members of Beer's team showed up in support, including Epic National Director of Promotion Stephanie Broad Pilla and VP Digital Marketing Shannon Mingal.
You can find the beastly video for Beer's single "Bad Enough" here.