Bieber's BACK!

SWAG (Def Jam), Justin's surprise drop, generates the biggest streaming day of his career, racking up nearly 200m global first-day plays. That action makes his seventh album the #1 pop/R&B streaming debut of 2025. In the U.S., SWAG is projecting more than 200m streams in its first week.

After one day of sales and streams, prognosticators are prognosticating that the total first-week activity of the Biebs' latest will be 175k+.

It will also likely not surprise you to hear that Grammy chatter is already positioning SWAG as a major contender.