It’s hard to believe it’s only been two years since Brandon Creed launched Good World Management.

In that very short span he's made it rain with a glittery roster that includes Charli xcx, Troye Sivan, Mark Ronson and Tame Impala (in partnership with Australia-based Jodie Regan), as well as subsequent signings Ariana Grande, Demi Lovato, and Role Model.

Ari’s stellar work in Wicked has, of course, yielded multiple award nominations and a hit soundtrack, and part two of that witchy saga is due to dominate multiplexes later this year. Her eternal sunshine deluxe: brighter days ahead, bowed at #1 on the HITS Top 50, and the set’s “we can’t be friends (wait for your love)” has amassed more than 1.4b global Spotify streams.

Charli, whom Creed has repped, along with Sam Pringle and Twiggy Rowley, since 2018, has leveled up to global headliner status on the back of smash album/pop-cultural phenomenon Brat, had a seismic impact at Coachella, took home three Grammys and five BRIT Awards and is currently enjoying another massive streaming hit with the 2020 track “party 4 u” (Top 20 at Spotify U.S. and #32 global as of this writing). Having triumphed on 2024’s SWEAT tour with Troye Sivan, she’s about to paint Europe and the U.K. that distinctive shade of green as her sold-out arena tour marches on.

Creed, who’s earned praise from top biz players for both his effectiveness and his integrity, got his start as current Warner Records head Tom Corson’s assistant before joining Clive Davis’ J Records. While an A&R rep for Epic Records in 2008, he met and signed a management deal with Bruno Mars—a life-changing association that led to a meteoric career arc for both men until they parted ways nine years later.

From there, Creed launched the Creed Company in 2010 and folded it into Full Stop Management in 2017. Now, at Good World, he’s surrounded himself with a relatively small but loyal, dedicated staff that has been with him for over a decade, including managers Dani Russin, Tyler Reymore, Chris Pepe and Emma Anderson. They’ve all pledged to keep an eagle eye on the door lest we try to darken it.