Pulse Check 2.0: Influur Ups Its AI Game

Miami-based influencer-marketing company Influur has rolled out Pulse 2.0, an upgraded version of its AI-powered music-promotion platform designed to help labels and artist teams research, build, execute and measure influencer campaigns from start to finish in minutes.

The new version takes users from a simple AI prompt to a fully developed strategy, identifying relevant trends, recommending real creators based on audience engagement and projected impact and estimating costs using historical payment data. From there, Pulse handles outreach, approvals, timelines, payments and real-time analytics, ultimately generating reports to track ROI.

“Pulse has seen a serious upgrade and is now a much bigger, smarter agent,” said co-founder and Chief Product Officer Valeria Angelini. “It captures the entire lifecycle of a campaign.”

“Pulse has already been used to achieve predictable, repeatable success,” added Influur co-founder and Chief Sales Officer, Paula Coleman. “We’re watching labels and artist teams find audiences faster and more accurately than ever before.

Already working with major record labels and artists, Influur is looking to take Pulse beyond the music biz, with plans to open the platform to brands and other industries. Co-founder and CEO Alessandra Angelini says, “We’ve built support for processes that are either extremely time consuming to do manually, or very near impossible. The result is smarter campaigns that reach goals artists and labels have struggled to achieve on their own.”

Influur’s Chief Influencer Officer Fefi Oliveira shares, “Influur Pulse is shaping how music goes viral.”

HITS is still waiting for an AI agent that can make our expense reports disappear.