Business

CREATE AND STAR TRAK LAUNCHING JOINT VENTURE

June 17, 2025

Star Trak co-founder Rob Walker (Evan Pierce)

Create Music Group has partnered with Rob Walker, co-founder of Star Trak Entertainment, to relaunch that influential label.

Walker, Pharrell Williams and Chad Hugo co-founded Star Trak in 2001. It quickly rose to prominence with hits by Snoop Dogg, Clipse and N.E.R.D. (Williams, Hugo and Shay Haley).

In addition to co-founding Star Trak, Walker was the longtime manager of the hugely successful production combine The Neptunes (Williams and Hugo), served as a talent agent at UTA and co-founded Billionaire Boys Club and its Ice Cream clothing line with Williams and Japanese fashion figure Nigo. We frequently spill ice cream on what passes for fashion in our closet.

Walker said, “This isn’t just about bringing Star Trak back; it’s about building a new chapter rooted in where we’ve been and built for where we’re headed. With Create as our partner, we’re giving artists the space to move differently, think bigger and tap into an ecosystem of brands and collaborators that Star Trak has cultivated over the years."

“We are honored to partner with Rob as he kicks off the next chapter of Star Trak,” said Kyle Bartelman, CMG director of global corporate development and M&A. “Rob’s creative vision and industry experience will uniquely position our artists for success with their music and beyond.”