Complex and TITOL Strike Strategic Partnership For Artist-Led Merch

Complex and merch company TITOL have entered a new strategic partnership, allowing TITOL’s roster of artists and brands to integrate into Complex’s consumer flywheel and collaborate across all Complex verticals, including commerce, content and events.

The partnership spans branding, merchandising and content creation, as well as dedicated product collaborations across each company's respective IP portfolios.

TITOL has already launched several successful programs with the Complex Shop over the past few months, allowing artists such as Yeat, Clipse, Young Thug, Don Toliver, Lil Yachty, Lil Baby, Gunna and Offset to have priority access to Complex’s network, driving millions of dollars in additive revenue and accretive album sales for the artists in the process.

“Complex’s strategic partnership with TITOL will continue to elevate the way artists and brands connect with fans—not just through merchandise, but through culture-defining moments,” ComplexCEO Aaron Levant said. "This is just the beginning of what we are building together with Charles Mangan and TITOL, and we are excited to welcome their incredible roster of artists into the Complex ecosystem to create what’s next.”

The relationship will also span into Complex’s content and magazine covers, as well as the company’s flagship event, ComplexCon, where Yeat and Young Thug will headline on Oct. 25 and 26 in Las Vegas. We'll be the ones at the casino losing all our money.