ADA Central Europe Strikes Partnership With Sound Distribution
From left, WMG CE & EMEA SVP Artist & Repertoire Jean-Sebastien Permal, WMG Senior Streaming Manager Jannik Ulbricht, Electric Feel Publishing Europe Creative Coordinator Marie-Michelle Hegeholz, Electric Feel Publishing Managing Director Niels Eberhardt, Sound Distribution Audio Director/Co-founder Frederic Steeger, WMG ADA CE Label Manager Michael Fritsch, Sound Distribution Managing Director/Co-founder Luca Di Marco, WMG ADA CE Director Felix Brouwer, Sound Distribution Operations Director/Co-founder Laetitia Keilbach and WMG Business & Legal Affairs Manager Jacqueline Freithofer
ADA Central Europe, the global independent distro and label services arm of WMG, has partnered with the Switzerland-based music label/visual production engine Sound Distribution on an exclusive worldwide digital distribution agreement.
Under the new arrangement, ADA will handle global digital distribution for Sound Distribution’s roster, pairing WMG’s international infrastructure with Sound Distribution’s production pipeline and social-first reach. The partnership kicked off Oct. 2 with the release of the debut single from Inéz and Pacoussa.
“Sound Distribution’s holistic, content-driven approach is forward thinking, and we couldn't be happier to partner with them,” ADA Germany Director Felix Brouwer said. “We firmly believe in the global potential of their artist roster and unique setup. Together with ADA’s international infrastructure, we’re setting a new standard for modern music distribution.”
Sound Distribution builds complete visual, digital and cultural ecosystems around every track and specializes in expanding DJ content and standalone tracks into complete visual and cultural experiences. From its custom-built studio, Sound Distribution delivers end-to-end release rollouts, combining original music with music videos, visualizers, editorial monologues, on-set cover shoots and live DJ set integrations designed to drive short-form virality and organic creator adoption. So far, the company has generated more than 239m total TikTok views and built an audience on Instagram and YouTube.