A LNGSHOT Partnership: Kakao Entertainment and Atlantic Music Group

It's a S.W.I.S.H. and a hit for LNGSHOT, the first K-pop act to reap the benefits of a partnership between Atlantic Music Group and Kakao Entertainment. Gelareh Rouzbehani, senior vice president at AMG, will spearhead the joint initiative to build the global audience for the boy band signed to rapper Jay Park’s MORE VISION company, which is aligned with Kakao.

Rouzbehani said, "We're thrilled to continue expanding our reach into K-pop through this important partnership with Kakao Entertainment and looking forward to working alongside some of the best talent coming out of Asia, LNGSHOT being the first."

Joseph Chang, co-CEO of Kakao, added, "LNGSHOT is making its mark on the global stage with distinctive music and a compelling artistic identity. Through our partnership with AMG, we will provide comprehensive support for the group's continued growth and expand our global collaborations to help more promising K-pop artists connect with audiences worldwide."

Debuting this past January, LNGSHOT has earned over 400m cumulative Spotify streams for their blend of hip-hop, R&B and pop. S.W.I.S.H., the EP released on Tuesday, will receive unified support from Kakao and AMG.