SONY MUSIC'S CAMPAIGN GETS HEARD

Following Monday’s much-anticipated Electoral College vote, Sony Music Group is taking a moment to reflect on the impact of its massive, state-of-the-art Your Voice, Your Power, Your Vote campaign, which helped generate the biggest turnout in U.S. election history. The sizzle reel below nicely illustrates that impact in two minutes and 44 seconds.

Motivating first-time voters to take action and use their voices to effect change in their communities, SMG's initiative enlisted the help of more than 80 artists and songwriters, including Pharell Williams, Bruce Springsteen, 24kGoldn, JP Saxe, DJ Khaled, H.E.R., Chloe x Halle, Camila Cabello, P!nk, Kirk Franklin, Shakira and Tyla Yaweh.

160m votes were cast this election, 25m of them by millennials and members of Gen Z.

The bilingual Your Voice, Your Power, Your Vote campaign was launched in partnership with APIA Vote, Black Futures Lab, Color of Change, Movement Voter Fund, NBJC.org, Rock the Vote, Vote.org, Voto Latino and When We All Vote.

But don't take our word for its breadth and effectiveness; watch.