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Wednesday, February 17, 2016

GWEN'S TARGET GRAMMYS SPOT: THERE'S NOTHING "LIKE" IT

Gwen Stefani's "live video" performance of new single "Make Me Like You" (Interscope) during a Target-sponsored break on the Grammy telecast kickstarted the campaign for the star's This Is What the Truth Feels Like, due 3/18 and now in preorder. A deluxe, Target-exclusive edition of the album will include four additional songs.

The unique extended spot marks the second Interscope-Target exploitation of a full commercial break during the Grammys; last year, Imagine Dragons performed an entire song, "Shots," live during such a spot.

In a related story, Interscope's Steve Berman is at Target right now, in case you need him to pick something up.

 
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