Virgin Megastores is launching what the chain has dubbed its V.I.P. (for Virgin Important Person) Loyalty Program. Customers who sign up for the free program (which involves filling out a brief application in the store) will get a V.I.P. card entitling them to a points/rewards initiative, special discounts and such perks as concert tickets, backstage passes and instant prizes.
“We know that the market for loyalty programs is competitive, and we also know there's no such thing as a one-size-fits-all approach to these types of programs,” VEG Sr. Director of Marketing Dee McLaughlin acknowledges. “However, we are confident that our V.I.P. program will offer unique premiums that will motivate and reward our most loyal customers.”
The program, which gets underway this month, will be based on the GraphiCard technology and
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