Amazon Music Canada premiered its inaugural Amazon Music Original cypher, “It’s Up, It’s Us” featuring all Canadian artists. The track features rising Canadian talent City Fidelia, Bexk Bexk and Riicch and is produced by Eli Brown, who’s worked with Drake, Young Thug and PARTYNEXTDOOR.
The song appears on the newly launched hip-hop playlist, “off rip,” which spotlights buzzworthy talent from our neighbors up north. As Amazon Music Canada Curator Joelle Bertrand said, “There’s never been a more exciting time for hip-hop in Canada.”
Amazon Music Canada collaborated with Toronto-based creative agency Undisposable to bring “off rip” to life. Find the track here, watch the video below and check out the playlist on Amazon Music. Meanwhile, we'll be over here craving poutine and maple syrup.
Full Coverage Communications has tapped Taylor Vaughn as VP. The announcement was made by company President Kristen Foster and managing partner Erica Gerard.
Based in L.A., Vaughn will work with Full Coverage’s entire roster, which includes clients in music, entertainment and sports.
With nearly 15 years of experience in the biz, Vaughn has spearheaded award winning, nominated and record breaking campaigns for the likes of Conan Gray, Stephen Sanchez, Glass Animals, Jack Johnson and Pearl Jam, among others, as well as film soundtracks like Spider-Man: Across The Spiderverse, Space Jam: A New Legacy, CODA and more. She’s also a mentor for She Is the Music and a professional member of The Recording Academy and The Americana Music Association.
“We are so pleased to welcome Taylor to our team. She has extraordinary PR vision and leadership skills that will be a driving force as our business evolves and grows,” said Foster.
“The Full Coverage Communications team goes above and beyond in a way that highlights their belief and commitment to their clients. Kristen is a force in the industry and I am honored to get the opportunity to learn from her while further aiding the team's incredible work,” added Vaughn.
Additionally, the company has added Amy McBrayer as Publicist, who joins the team following her years at Rogers & Cowan PMK and Press Here PR.
WHAT IT IS: Michael Marcagi’s breakout single, “Scared to Start,” pushed his TikTok view counts into the millions and became his debut entry on the Hot 100. On 2/9, the buzzing, Cincinnati-based singer-songwriter made his Warner Records debut with American Romance, which highlights the timeless sound and emotive truth-telling that has made Marcagi’s music so immediately compelling. Using folk and bluegrass instrumentation, cavernous rock drums and luxuriant vocal harmonies, Marcagi—also the frontman of Midwestern rock band The Heavy Hours—makes music for listeners who prize specificity and sophistication in songwriting.
ALBUM: Title American Romance (EP)
RELEASE DATE: 2/9
SINGLE: “Scared to Start”
LIVE: Kicking off N.A. headline tour on 5/13; supported The Moss (March); more
INTERNET: 19m+ monthly Spotify listeners; peaked Top 20 on Spotify Daily U.S., #27 Global; added to Spotify’s Today’s Top Hits, Pop Rising, Hot Hits USA, Fresh & Chill, more; 1.2b+ TikTok views and 560k+ video creations on “Scared to Start”; 163m+ Instagram views, 4.1m+ YouTube views
RADIO: Top 15 at AAA, Top 20 at Alternative
PRESS: SPIN, more
BOOKING: Joe Atamian & Geoff Meall/Wasserman
MANAGEMENT: Alex Brahl & Andrew Marcagi/7s Management
