Los Esquivel (WK)

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		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

THE B-SIDE

Los Esquivel (WK)

2/1/24

WHAT IT IS: With 6m+ followers on TikTok and 9.5m+ combined monthly Spotify listeners, brothers Sebastián and Eugenio Esquivel—dubbed Los Esquivel by fans—have taken the world of corrido bélico, a regional Mexican genre, by storm. While their content is based on humor, the Esquivel brothers have utilized social media to capture the hearts of fans with releases like “Alucin” w/Marca Registrada, “Belico y Cholo” w/Yerai R, “Prendo un Gallo” w/El Padrinito Toys, “Dicen Que Soy Bélicon” w/Yerai R and “GUZBYE” w/Miguel Cornejo.
SINGLE: “Alucin”
TV: Despierta América, El Gordo y La Flaca, Primer Impacto, En Casa Con Telemundo
LIVE: Sold out club tours throughout Mexico; performing at Mexico’s Tecate Pa’l Norte festival this year
INTERNET: 9.5m+ combined monthly Spotify, +60m Spotify streams on “Alucin,” charting on Top 100 Global, Top 50 Spain and Top 10 Mexico, +60m combined streams on “Bélico y Cholo”; gold certification in the U.S and Mexico for both “Alucin” and “Bélico y Cholo”
RADIO: “Alucin” impacted Monitor Latino’s Top 100 U.S chart on 12/18/23
PRESS: Remezcla, Telemundo, People En Español, Hola USA, Et Canada
BOOKING: Zamora Live (U.S bookings), Seitrack MX (Excluding U.S)
MANAGEMENT: WK NXT