WHAT IT IS: Blending elements of R&B, hip-hop, new-age soul and funk-rock, Reggie Becton is on the cutting edge of the new wave of R&B. Originally from PG County, Maryland, the now-L.A.-based crooner has become a DSP darling in just under three years. With hits like “Rm. 143” and “Sway” under his belt, along with millions of streams, this rising star is poised to have a breakout 2023. Becton is gearing up for his forthcoming project, Sadboy Vol. 1, due 5/5.
ALBUM: Sadboy Vol. 1
RELEASE DATE: 5/5
SINGLE: “Sway”
LIVE: Upcoming shows in London and Sacramento, U.S. Summer of Sadness Tour (5/23-6/6)
INTERNET: 863k+ YouTube combined video views; 1.5m+ monthly streams, added to 33 editorial playlists; nearly 600k monthly Spotify listeners
RADIO: “Sway” is currently spinning at SiriusXM; Top 20
PRESS: L.A. Mag, The Source, Pitchfork (“Reggie Becton’s R&B music makes you feel something”), BET, Teen Vogue, Okayplayer, OnesToWatch, Apple Music, more
BOOKING: Megan Jordan & Edgar Mendez/VMG Management
PUBLISHING: BMI
MANAGEMENT: Megan Jordan & Edgar Mendez/VMG Management