WHAT IT IS: An effortless storyteller with a pure and unfiltered singing talent, Mabel McVey has an instinctive gift of melody far beyond her 22 years. She burst onto the scene in September 2015 with her release, “Know Me Better,” which has since surpassed 4m global streams. Her subsequent track, “Finders Keepers”—written with brother Marlon Roudette and London-based producer JD Reid—has amassed more than 174m global streams. With the initial success, Mabel secured tons of press features and secured a role in the Adidas spring/summer campaign, alongside Bella Hadid. She was also one of Converse’s faces of 2018 and has been featured in Tommy Hilfiger and Nike’s recent campaigns. Considering the meteoric success of most recent singles “One Shot” and “Don’t Call Me Up,” Mabel is poised to take her rightful seat at the table.
SINGLE: “Don’t Call Me Up”
TV: Jools Holland, Sounds Like
Friday Night
LIVE: Supported Years & Years and Harry Styles; sold out her first headlining show at Brixton Academy
INTERNET: 5.9m monthly Spotify listeners, 160k subscribers; 469k Instagram followers, 92k Twitter followers, 58k Facebook likes; 250k YouTube subscribers
RADIO: U.S. Top 40 impact date 2/19
PRESS: Guardian (cover), Vogue, Dazed, Fader, Vents , i-D (eight-page feature), Marie Claire, Evening Standard, Noisey , Clash, Line of Best Fit , Rollacoaster (cover), ES Magazine (cover), Notion (cover), GQ U.K., Music Week, Q Magazine, Glamour U.K., Look , Attitude
BOOKING: James Rubin, Kevin Shivers, WME
PUBLISHING: Hugo Turquet, BMG
MANAGEMENT: Radha Medar, Metallic Mgmt.