Mackenzie Nicole (Strange Main/Strange Music)

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THE B-SIDE

Mackenzie Nicole (Strange Main/Strange Music)

5/8/18

WHAT IT IS: Equally inspired by Rihanna, Halsey and Johnny Cash, this promising up-and-comer recently unveiled her debut album, The Edge. Co-written and produced by L.A. duo The Jam, the album is poised to take the historically hip-hop label Strange Music from its already lofty position to new heights, with single “Preview” paving the way. Playing it safe isn’t what The Edge is about. As Nicole states in the album’s title track, “Sometimes you need to walk to the edge and just let it take over.”
ALBUM: The Edge
RELEASE DATE: 4/13
SINGLE: “Preview”
LIVE: Appearing on multiple dates of Tech N9ne’s Planet Tour 2018
INTERNET: 15m+ YouTube views and half a million listeners on Spotify
RADIO: “Preview” chartbound at Top 40; SiriusXM Venus, KCHZ Kansas City, WNTQ Syracuse and WKSZ Appleton lead the way
PRESS: Billboard (“The 12-track set has spun off the catchy-chorused lead single ‘Preview’”), Music Connection (“She effortlessly showed off her soaring vocals and won over the crowd with her youthful charm”), Fangirlish (“She’s a unique superstar with a reaching voice and a daring personality”)
BOOKING: Mark Reifsteck/Strange Music
MANAGEMENT: Travis O’Guin