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THE B-SIDE
Anne-Marie (Atlantic U.K.)
11/24/16

WHAT IT IS: “I heard a song from a producer and was immediately moved, I could hear an incredible tone and a great character—and having already been crowned a three-time world Shotokan karate champion, I knew she had great stamina, crucial to compete at a global level,” says Atlantic U.K. President Ben Cook. “She was introduced to Rudimental, who took her out on tour globally, helping her hone incredible performance skills. We signed her with Rudimental to their label with us, Major Toms/Asylum, in the summer of 2015 and have been working on her development ever since.” Anne-Marie smashed through the 100m barrier on Spotify with “Alarm,” becoming the U.K.’s third-biggest breakthrough—behind only ZAYN and Callum Scott. “Alarm,” which has been A Listed at Radio 1, Capital, Kiss, 1Xtra, Kiss Fresh and Capital Xtra and has 25k radio plays to date with over 320m impacts, has 1.1m sales including streams worldwide. “Rockabye,” her new song with Clean Bandit (which also features Sean Paul) is a smash that went #1 on Shazam U.K. after a week, and is heading for #1 at OCC for a second consecutive week. “We have high hopes that it’ll be another huge record ahead of her next single and debut album in 2017,” says Cook. Coming out of the Rudimental camp, she has a foothold in a credible underground culture, as well as a brilliant voice, great personality and powerful songs that can compete at a mainstream level. She’s managed by Andy Wells at Rocket Management.