WHAT IT IS: This 22-year-old singer/songwriter/rapper emerged from the streets of Louisville with his own brand of street soul that musically blends the urgency of trap music with the smoother sound of R&B. His debut project, T R A P S O U L, opened up at #12 on the album sales chart and #1 on iTunes’ R&B chart. Lead single “Don’t,” which has been buzzing online for the past year, has accumulated more than 19m streams.
ALBUM: T R A P S O U L
RELEASE DATE: 10/2
SINGLE: “Don’t”
LIVE: Playing with Travi$ Scott at the The Fillmore in Silver Spring (11/17), The Fillmore in Philly (11/20) and House of Blues Boston (11/22)
INTERNET: 6.5m YouTube views on single’s official video, 500k on “Sorry Not Sorry”; 16m album streams on Spotify and 32m on Apple Music
RADIO: Top 20 at Urban and growing; airplay audience approaching 10m; major market airplay in Houston, Detroit, Philly, D.C.; recently completed 10-city radio promo tour in addition to N.Y. & L.A. T R A P S O U L experience shows
PRESS: Village Voice, Fader (“Songs You Need To Hear This Week”), VIBE, XXL, Revolt
BOOKING: Cara Lewis/CAA
MANAGEMENT: Neil Dominique/JustARegularDay