iHeartMedia has announced that Adam Rivers has been named Program Director for New Haven, effective immediately. As PD, Rivers will be responsible for overseeing programming, music, on-air talent, promotions and digital operations for KC101, 100.9 The Beat, ESPN Radio 1300 WAVZ and News/Talk 960 WELI. He will report to SVP Programming for iHeartMedia Hartford/New Haven Joey Brooks and continue to serve as afternoon host for KC101, Connecticut's #1 Hit Music Station.

“Over the past several years, Adam has truly been the backbone here at KC101 and a staple in Connecticut radio,” said Steve Honeycomb, Region President for iHeartMedia Hartford. “Adam’s years of experience and the way he engages with his listeners go far beyond his afternoon drive show and we couldn’t be happier to see him evolve into this new role here in New Haven.”

Rivers has served as the assistant PD and MD for iHeartMedia Connecticut’s KC101 and KISS 95-7 since 2013. He also served as the PD for KISS 98.3 in Winchester, Virginia, as swing talent for WMAS-FM in Springfield, Mass. as well as assistant PD/marketing director and night host for WILI-FM in Willimantic, Conn. He began his career at KISS 95-7 in Hartford and is a graduate of Westfield State University.