WHY&HOW has enhanced its executive team with the additions of Chris Koegen as VP of Artist Development & Marketing and Halie Hampton Mosley as VP of Roster Operations, along with the elevation of Evan Kaufmann to VP of Creative Direction.

Koegen, Hampton Mosley and Kaufmann (pictured above, L-R) will report to WHY&HOW CEO and Founder Bruce Kalmick.

“WHY&HOW is built on family values and we are honored to be able to add to our ever-growing family with Chris and Halie,” Kalmick shares. “Their incredible levels of experience will continue to create an executive anchor for the company’s future. Additionally, bringing Evan into an executive position will continue to strengthen our creative and content driven team.”

The new trio of VPs join executives Eddie Kloesel, Artist Manager and VP of Touring & Sponsorships and Rachel Cave, Artist Manager and VP of Label Relations, to lead WHY&HOW's staff of 26 and a roster that includes BRELAND, Kaleo, Chase Rice, ZZ Ward, Whiskey Myers, ECHOSMITH and more.

London-based Koegen brings over 15 years of global label and artist experience to WHY&HOW, with previous stops at Amazon Music and Big Machine Label Group. He's collaborated on artist content projects with Taylor Swift, Ellie Goulding and Thomas Rhett, among others.

Hampton Mosley most recently served as the day-to-day Manager for Florida Georgia Line at Hit Farm Management in partnership with Full Stop. She also worked closely with Brooks & Dunn, Rascal Flatts and Rachel Wammack in management at Maverick Nashville.

Kaufmann, an award-winning filmmaker and creative director, is based in Austin, Texas and has worked alongside Kalmick for much of his career.

In other news, the biz continues to wonder why and how HITS still exists.