Big Machine Records has tapped radio veteran J.C. Coffey as Midwest Director of Promotion, effective 3/18. In his new role, Coffey gets to work with an impressive roster that includes Reba McEntire, Rascal Flatts, Carly Pearce, Midland and more. He most recently served as OM/PD for Community Broadcasters in Elmira-Corning, NY and had prior stints at WTHT and WPKQ in Portland, ME as well as WOKQ Portsmouth, NH

“J.C. has exactly what it takes to be a leader in his region with a large-scale knowledge of programming strategy, resolved dedication to create exceptional partnerships with radio and an unparalleled passion for the artists we represent," says VP Promotion Kris Lamb. "COFFEY… IS FOR CLOSERS.”

"I’m truly honored and humbled to join the Big Machine Records promo team," Coffey adds. "Infinite thanks to Scott Borchetta, Jim Weatherson, Kris Lamb and Erik Powell for this incredible opportunity. How long 'til I get to take the company racecar for a joy ride?"