The U.K.’s dire reputation at Eurovision could turnaround in 2022, when TaP Music, which reps Dua Lipa, Lana Del Rey and Ellie Goulding, will be leading the search for a talented contender.

TaP will act as consultants on the search for the U.K.’s representative for next year and is calling on the music industry to submit ideas for experienced live performers. The song performed at Eurovision will be released commercially through a partnership with a major label.

“For many years, we’ve witnessed the United Kingdom not doing as well as we would’ve liked [at Eurovision], when pop music is something we usually excel at,” Ben Mawson, co-Founder of TaP Music, said. “The simple fact is it’s time to show what we can do and the wonderful musical talent we have—ultimately we can’t blame politics.”

Noting the success of 2021 winners from Italy, Måneskin, TaP’s plan for the Eurovision campaign is to pull together an A-Team committee spanning artists, songwriters, creatives and media. TaP co-founder Ed Millett said, “Rather than viewing Eurovision as just a bit of fun, let's look at it for what it is; the world’s biggest live music event—200m viewers at last count, with an audience skewing younger each year. Win or lose or somewhere in between, we’re going to go for it.”

Despite its performance in recent years, the U.K. has had success at Eurovision historically. The country was crowned winner in 1997 with "Love Shine a Light" by Katrina and the Waves, in '81 with "Making Your Mind Up" by Bucks Fizz, in '76 with "Save Your Kisses For Me" by Brotherhood of Man, and was involved in a four-country tie in '69 with Lulu's "Boom Bang-a-Bang." Its first win was in '67 with Sandie Shaw's "Puppet on a String."