WHAT IT IS: The 20-year-old Canadian singer/songwriter has a viral hit with “Lost Boy,” released in February, with 10k first-week sales thanks to the backing of her 400k Vine followers at the time. She now has 2.2m followers on the short-form video platform, immense growth on other social platforms and has already sold more than 300k copies of the single. “Lost Boy” is #1 on the iTunes singer/songwriter chart, and jumped into Top 30 at iTunes (+50 slots) following her Today Show performance, with 25k singles sold that week. Keen songwriting instincts, intimate phrasing and a touching heartache in this newcomer’s delivery distinguish her debut EP, The Intro: Ruth B.
ALBUM: The Intro: Ruth B (EP)
RELEASE DATE: 11/27/15
SINGLE: “Lost Boy”
TV: TV debut on Today 2/19
RADIO: 2/16 Pop impact date; Radio Disney 70x/week; immediate sales and Shazam reaction in early radio airplay markets, including Top 10 sales markets (Baltimore Top 15, Indianapolis #1, Columbus #3, Green Bay Top 5)
INTERNET: 2.2m Vine followers (+185% growth June-Feb.), 825k Twitter followers (+30k weekly, +9,000% growth June-Feb.), 188k Instagram followers (+300% growth June-Feb.), 1m+ weekly Spotify streams of single, 45m globally
PRESS: Early love from EW, J-14, Idolator, Who What Wear
BOOKING: Jeff Krones & Bobby Cory/CAA
PUBLISHING: Sony/ATV
MANAGEMENT: Marc Offenbach & Mark Cunningham/Red Light