Benjamin Blank has been named to the newly created position of President of Media at WEA. His primary responsibility will be heading up WMG’s newly formed digital-advertising and creative-content division.

Blank most recently served as CEO/CCO at UPROXX Media Group, which WMG acquired in 2018. In his new gig, he’ll oversee all of WMG’s owned media properties, which also include Songkick and HipHopDX.

“Since meeting Ben, I’ve been impressed with his drive, his leadership and his fearless ability to think outside the box to create meaningful and engaging content,” WEA President Maria Weaver enthused in the announcement. “He’s always in tune with the cultural conversation, and he and the UPROXX team have built something really special. There’s no doubt he’s the right person to take the reins as we take a new approach to our owned media.”

Blank’s quote reads, “Warner Music is a powerhouse, home to not only some of the world’s most influential artists but also to culture-shaping brands and online destinations for music fans. Putting this collective firepower under one roof makes sense, allowing our partners to tap into our broad reach of fans across the globe at an even bigger scale. I look forward to working alongside Maria and am excited to continue to collaborate with my UPROXX family and everyone at HipHopDX and Songkick.”

Prior to UPROXX, Blank co-founded the production company Locksmith Content, where he directed TV commercials, films and other branded content for high-profile clients including American Express, Nike and Groupon. That followed a stint as a producer at Anonymous Content, where he worked with directors like Mark Romanek and Antoine Fuqua.

Blank’s elevation follows the recent promotion of longtime WEA exec Elsa Vivero to GM/EVP, Global Commercial Services.