Warner Music Canada has struck a deal with producer Eli Brown (Drake, GIVÄ’ON, PARTYNEXTDOOR) and his label, Loophole Records.

The Ontario native has produced several of Drake's singles, including "Drew a Picasso" and “In the Bible" f/Lil Durk and GIVÄ’ON as well as Chris Brown and Young Thug’s “Big Slimes" f/Gunna and Lil Duke. Other collaborators include fellow Canadian beatsmiths Wondagurl and Boi-1da.

"Canada is special—from the artists to the writers to the producers," Warner Music A&R Amisha Sarkar commented. "Eli Brown is the epitome of Toronto culture and plays a key role in the city’s creative community. We are excited to support him in his parallel journey of highlighting and developing Canadian talent on a global scale.”

WMC President Kristen Burke added, "Eli is an incredible creative force who not only has a deep connection to his culture but is also a constant driver of it. His ability to find and develop talented young artists and bring them to the world stage aligns perfectly with our mission."

Pictured wishing HITS would fall into another kind of hole are (l-r) attorney Matt Buser, Burke, Brown and Sarkar.