Universal Music Group will provide worldwide distribution, publishing and licensing to the Moonbug Music label and its popular kids and family music catalogs, including those of CoComelon, Little Baby Bum and Blippi.

Moonbug has developed a significant following on streaming platforms. “Bath Song” from CoComelon, for example, has been viewed more than 4.4b times.

The multiyear partnership with Moonbug Entertainment will see the companies working together to reach new audiences globally and explore opportunities for improving the accessibility of kids music through voice-activated technology, playlisting and other innovations. Universal Music Publishing will work closely with Moonbug on sync and licensing.

UMG Chairman & CEO Sir Lucian Grainge is a big fan. “We have seen tremendous growth in the kids and family segment in recent years thanks to advances in streaming and voice technology," he said. "We look forward to working with Rene Rechtman and the talented Moonbug team to amplify the reach of their catalog to families around the world and to further improve the accessibility of music for children of all ages.”

Said Rechtman, co-founder and CEO of Moonbug Entertainment, “Music plays a critical role not only in our company’s growth strategy but also in child development. We look forward to the possibilities for our already popular nursery rhymes and songs and the new music that we’ll produce together.”