On 6/13 UMG celebrated Pride 2024 with its Loud & Proud artist showcase.

Co-hosted by GLAAD VP of Communications Anthony Allen Ramos and content creator Ruba Wilson, the event aired exclusively on 3point5, a Twitch channel powered by UMG’s °1824, and featured conversations with and live performances by UMG’s Valley (UMC/Capitol), Rae Khalil (Def Jam) and Emeline (Capitol).

Loud & Proud is the latest event to be livestreamed on 3point5, which began rolling out programming in October 2022. The showcase also followed the recent UMG Nashville Takeover at the Skydeck livestream during CMA Fest, which featured performances by Tyler Hubbard, Mickey Guyton, Maddie & Tae, Tucker Wetmore and Anne Wilson, among others, and garnered 585k+ views in 21 hours of programming.

Seen feeling glad we were not in attendance are (l-r) °1824 VP of Content & Creative Possum Hill, Strategic Partnerships representative Taylor Contarino, Emeline, Ramos, Khalil, Valley’s Karah James, Rob Laska and Alex Dimauro, °1824 SVP of Culture Marketing & Creative Strategy Todd Goodwin and Wilson.