UMG GIVES STARTUPS A "LIFT" WITH NEW ONLINE HUB

UMG's Digital Innovation team has launched the online destination UMusicLift, which aims to aid music-related startups and entrepreneurs by providing detailed information about the nuances of the music industry.

The hub will feature frequently updated editorial and video content, learning resources and "pathways to connect and collaborate" with UMG's Digital Innovation team, which was created in 2017 and has since mentored more than 1,600 startups.

"We are constantly engaged with numerous startups, sharing our knowledge and advice to help them thrive in the highly complex ecosystem of the music industry," said SVP of Digital Innovation Strategy and Business Development Kristen Bender. "We’ve now taken many of these insights and packaged them neatly into our learning video series, ‘5 Things You Should Know,’ where we run through all the basics that music-related startups need to understand. We’ve supplemented these videos with curated articles delving into our current programs, successful case studies in working with startups and further insight into our policies around areas of high interest, such as AI. As time goes on, we will continue to build on this library of resources featured on UMusicLift."

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