UMG has launched The Core Records with Kevin “Chief” Zaruk and Simon Tikhman, co-founders of The Core Entertainment.

“We love building upon our entrepreneurial culture and are so pleased to welcome Chief and Simon, who have a reputation for identifying some of the industry’s most promising artists,” UMG CEO/Chairman Sir Lucian Grainge said. “We look forward to helping them grow their roster and drive global success for their artists.” Grainge posed for this handsome tableau with Zaruk (l) and Tikhman just before the three enjoyed the traditional post-photo repast of tea and butter sandwiches.

Tikhman and Zaruk founded TCE in partnership with Live Nation in 2019. Based in L.A. and Nashville, the company specializes in management, strategic partnerships, film and TV, tech, lifestyle and sports.

TCE’s talent roster includes Bailey Zimmerman, Nickelback, Nate Smith, producer Austin Shawn, Valley, Universal Nashville artists Josh Ross and Dillion James, country newcomer Rachel Wiggins and emerging songwriter Gavin Lucas.

“Our goal has always been to support artists on a global scale by forging new creative and commercial paths,” Tikhman said. “We’d like to thank Sir Lucian for believing in our vision and for his commitment to developing and supporting artists and entrepreneurs.”

Zaruk added they’re “excited for this next evolution in The Core and honored to work with Sir Lucian and the team at UMG.”