Former TikTok Global Head of Music Partnerships Isabel Quinteros will serve as SVP of Marketing and Industry Relations for Jen, the new AI music-creation platform launched by co-founders Shara Senderoff and Mike Caren.

Quinteros joined TikTok in 2019 and played a key role in its evolution into a vital player in the digital music space. Beyond working with superstars like Beyoncé and Taylor Swift, she developed TikTok's #MakeBlackHistory creator summit and has been recognized for her work by Rolling Stone and the Latin Alternative Music Conference.

"Being part of Jen from the start gives me the unique opportunity to work closely with music stakeholders and help shape how AI transforms the music industry—ensuring it enhances creativity, rather than replacing it, while keeping fair artist compensation at the forefront," said Quinteros, who will be charged with "introducing a scalable framework that ensures artists can monetize their contributions properly, fostering a sustainable model for AI-driven music creation."

"Isabel doesn’t architect partnerships—she leads innovators into powerful next-gen opportunities that revolutionize and expand their impact," added Senderoff. "Her leadership and creative vision is multidimensional. She’s an iconoclastic maverick."