Ticketmaster has upped Kathryn Frederick to Chief Marketing Officer where she will lead the company’s performance marketing, brand, partnership, insights, growth and digital marketing teams.

Frederick will report to Amy Howe, President and Chief Operating Officer of Ticketmaster North America, and lead a centralized marketing team responsible for building new tools and approaches to maximize customer affinity and revenue.

"Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition," Howe said. "In her new role as Chief Marketing Officer, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond."

Previously SVP of Growth and Insights, Frederick joined Ticketmaster in 2015 and was instrumental in developing marketing strategies for a number of brands across ecommerce, luxury lifestyle, hospitality and media.

Earlier she was VP of Product Strategy and Marketing for PriceGrabber and Chief Marketing Officer of Distillery No. 209.

In addition, Ticketmaster has further beefed up its marketing team with two hires: David Eisenberg as Vice President of Partnership Marketing and Andrew Samson as Vice President of Brand Marketing.

Eisenberg, a former StubHub, YouTube and American Express exec, will lead the company’s integrated sponsorship strategy and partnership marketing teams that manage relationships with dozens of properties, sports teams and leagues.

Samson, formerly at Fox Sports and Nike, will lead all Ticketmaster brand activations, campaigns and brand marketing strategy.