Whether you're scrambling for a primo spot at the Gobi Stage before the refreshments kick in or streaming the festivities while plotzed out on your "couch-ella," we salute you. Here are some desert-friendly photos to enhance your weekend adventure.

A tradition unlike any other: golfing with Swirv. Apple's Eddy Cue with golf partner Irving Azoff on their Ladera Golf Club

UMG's Boyd Muir, Island's Justin Eshak, AEG's David Rappaport, UMG's Andrew Kronfeld,
UMPG topper Jody Gerson and Mark Kates at AEG's Coachella kickoff dinner

Not their first rodeo: Goldenvoice CEO Paul Tollett with Myman Greenspan's Eric Greenspan

Amen Corner: Republic boss Monte Lipman and CAA's Rob Light hit the fairway.

HITS' Jesse Macmillan, AEG COO, Festivals Melissa Ormond and HITS' Nicole Ghapgharan
are relieved upon discovering that Chef Eric Greenspan is actually not the attorney.

Chard-y on: Shinedown's Brett Smith, iHeart's Alissa Pollack and Tom Poleman
and Louise Lombard at City of Hope's Taste of Hope event last week

Wave runners: Primary Wave President of Music Publishing Justin Shukat, Director Alexis Spraic,
Executive Producer Tina Fasbender, EP Prudence Fenton and Producer Nick Coles
at the SXSW premiere of buzzing documentary The World According to Allee Willis

Wass up: AEG's Rich Schaefer, Wasserman's Sam Hunt, Len Chenfeld, Lee Anderson and
Nate Sokolski and Jet Management's Tyler Goldberg at Coachella's Thursday night festivities

Cake, Boss? HITS' Karen Glauber with Bruce Springsteen at a birthday celebration

Preview: SenuScape