Puerto Rico's Coliseo was filled with a who's who of Latin music on 1/5 as NEON16 co-founder and global hitmaker Tainy headlined his first arena show. A full house of 17k fans were in attendance for "Data Loading," a 360° experience based on his Grammy-nominated album, DATA, and the reggaeton maestro's celebrated production catalog. Tainy made music history with the concert by becoming the first producer to sell out "El Choli."

Bad Bunny, Rauw Alejandro, Jhayco, Young Miko, Arcángel and Álvaro Diaz were among the 15 surprise guests to perform alongside Tainy.

The audio-visual set was produced by NEON16's creative duo One-Six, which consists of Ivanni Rodriguez and CEO Lex Borrero. The concert was presented by Move Concerts in association with Noah Assad Presents and NEON16.

"We've created a show that's more than just music; it's a narrative journey with deep cultural impact that spans a decade of reggaeton," said Borrero.

DATA will compete in the Best Música Urbana Album category at the 2024 Grammys.

Bad Bunny; Tainy and Bad Bunny; Rauw Alejandro

NEON16 CEO Lex Borrero, Tainy, WME's Richard Vega and NEON16 Head of Management Pablo Batista celebrate the sellout.

Photos by Guillermo Arroyo